How to Make Small Business Saturday Sensational
By Diane Tait With Thanksgiving right around the corner, I thought I’d take the time to help small business owners take advantage of what’s come to be known as Small Business Saturday. Started in 2010 by FedEx, the purpose of SBS was to give local businesses who couldn’t hope to compete with the big box stores on Black Friday or the giant online retailers on Cyber Monday a chance to cash in on the holiday shopping season. Capitalizing on the fact that small businesses are far less crowded than the big retail stores, getting your fair share of SBS shoppers comes down to three things: timing, incentives and marketing.